Main Task-Evaluation- Q4&Q5

In this blog, I will be writing about who our target market is and how we attracted them in our film opening. 

Who would be the audience for your media product?

For our film opening, our target age is mainly teenagers to mid 20s (15 - 24 year olds). This is because looking at the BFI statistical yearbook, I recognized that the younger generation are more interested in the horror genre. The target audience for horror and for our film are people who enjoy the thrill from the adrenaline rush from the fear that is represented in horror films. I feel both male and female will watch our film as we have gendered the black figure to being a man and we have used female characters as the victims which may attract females. Horror appeals to both female and male. Stereo typically men like the violence, while women enjoy the suspense. We decided 15-25 year olds' for our target audience because it is the most popular age for horror genre films. If  we changed the classification to a younger rating it may be too scary and inappropriate for them. 

The certification we are going to use for our film will be a 15+. 

The sort of things that might be included in rated 15 movies are: 

• Strong violence 
  
• Drug use
• Inappropriate language 
• Nudity 
• Sexual activity 
• Dangerous behaviour

When researching the horror genre, we found that the top 15 rated film of 2015 was a horror film. This shows us that most horror films have a certification of 15+. Also another reason as to why we thought the younger generation would be our target age is because they like to look for intense experiences. Where as the older generation tend not to seek out experiences that make their hearts race. 

How did you attract/address your audience?
For this question we asked a few people from our target audience and our focus group some questions, we also made a video of our focus group discussing what they liked and disliked about our film opening.